On 5th April 2012 RET545 3A class had a class trip to The 9th Malaysia International Halal Showcase [MIHAS 2012] and World Halal Research by Halal Industry Development Corporation [HDC] at Kuala Lumpur Convention Centre, KLCC.
At Mihas, we had chose Al Haddad Marketing Sdn Bhd as our research project. ‘Al Haddad’s name comes from the founders family name which is Ageel Bin Syed Mohd Mahayadin Al Haddad. This company was newly establish on June 2011. The HQ located at Sg Petani, Kedah and soon will be another HQ at Kepala Batas, Pulau Pinang. Al Haddad has many different ideas than the other local’s product. It is because they are 100% from Muslims and Malay product. This is one of the Malaysia’s proud products. The product quality also at par within the international products such as Milo, Nescafe, Nestle and many more.
Al Haddad is a manufacturer of family beverages and drinks that added value in terms of health. The products are mixed with high quality of herbs and were famous at the highest nutritional quality. Al Haddad produced their heath beverages using selected materials and can be trusted by consumer that can bring a lot of benefits to the body. Now, they expand the business to produce the daily use product and the maintenance of engines motor. They received a lot of good feedback from the users. Regarding of that, Al Haddad has to make sure that they will increase the intensity of its efforts so that their products are accepted by all the users in the international level. The profit of Al Haddad now near to RM500,000 per month. It was such a great success for a new company.
Manufacturer Bumiputera product company, Al Haddad Marketing Sdn Bhd, is optimistic sales target of RM1 million per month for seven products including the newly introduced Coco Tamar which are in February, 2012. Tamar Coco is now in markets across the country, including Sabah and Sarawak. They have 7000 dealers and distributors in the target up to 20,000 nationwide by the end of this year. In order to strengthen their brand and expand into international markets, Al Haddad intends to explore the markets of Dubai, Indonesia and Thailand at June 2012. Product Al Haddad at the factory in Perlis and Kedah has seven products, including Tongkat Ali Ginseng Coffee Arabica, Coffee Arabica Manjakani Masjid Fatimah, Soy Collagen, goat milk, Real Lube car lubricants, and Real Clean laundry soap.
One more important point about Al Haddad is the company is not a multilevel marketing company [MLM]. They use commission trading system. They do not want to take advantage to their stockiest. The owner of the Al Haddad said that the upline level in MLM will be rich from day to day. But, the downline level will be forever become the victim of the upline. He was totally disagreed with the system. So, he introduced the new system of marketing which is commission trade system. He also found that, by using this system, he can help a lot of Muslim and Malay people to be more success in their business.
i hope that i can go the next MIHAS next year.....